Chat that auto-translates in eight languages

A Turkish carrier, a Polish shipper and a Romanian forwarder meet on one job. The common language is often broken English or text pasted from a translation app. Critical lines such as the loading time, the gate number or "tomorrow morning" get misunderstood, and the result is delay and argument.

On Order And Load the chat translates automatically in eight languages: Turkish, English, German, Polish, Romanian, Bulgarian, Russian and Arabic.

How it works

Everyone writes in their own language, and the other side reads in theirs. The Turkish company writes Turkish, the Polish company sees Polish, the Romanian company sees Romanian. Nobody has to switch to a translation app or copy and paste a message.

Arabic reads right to left, so the screen layout mirrors accordingly.

The original text, one tap away

Automatic translation is good but not flawless, especially with place names, abbreviations and technical terms. So the original text of every message is one tap away. If something in the translation sounds odd, you can check what the sender actually wrote.

For an important detail (an address, a time, a quantity, a payment term), do not treat the translation as enough on its own. Look at the original and confirm again if needed. Short, plain sentences always improve translation:

• Keep sentences short. For example "Be ready for loading tomorrow at 08:00".
• Write times and dates in numbers. With relative words like "tomorrow" or "the day after", add the date.
• Spell out abbreviations. LDM and CMR are known in most places; avoid local slang. The Freight Glossary helps with terms.

Offer, acceptance and order in the same chat

A language barrier wears you down not only in messages but in the workflow too. On Order And Load, the offer, the acceptance and the order information move in the same chat as cards. Price, date and conditions sit as a structured card and do not get lost in text. The conversation stays on record with its date and time, so what was said and when can be checked later. That helps in a dispute; as in damage claims and reservations, a clean record matters in commercial relationships.

What gets discussed in the chat?

A language barrier wears you down most on everyday matters: the loading gate, the ramp appointment, a missing document, the plate number, the driver's phone. When all of these are settled in short messages, jobs flow. Translation helps most not for a long contract text but for these short exchanges in the flow of the job. For anything with legal or commercial weight, review it in the language of your contract and with your adviser.

Who benefits?

• Corridor carriers: firms running between Turkey and Europe can write with shippers from each country in their own language.
• Forwarders: firms brokering between carriers and customers in different countries work without hiring extra people for language. We described the corridor's structure in the Turkey to Europe road corridor.
• Anyone looking for new customers: not knowing a language stops being a barrier to entering a new market.

A good chat routine

Keep all the correspondence for a job in the same chat; do not scatter information across other channels. Translation inevitably causes small drifts; because earlier messages in the same conversation give context, the other side easily notices a drift. When an important condition changes, sum it up in one message and ask the other side to confirm. The offer and order information moving as cards already supports that summary, and the messages complete it.

In short

Translation speeds up agreement; the original text gives reassurance. With both side by side, you can work safely even with a company whose language you do not speak.

Order And Load opens in January 2027. If you want to try eight-language chat from day one, the early access page is open.